ORSON : HAPPINESS
This video by Orson is for their song "Happiness". It was released as one of their hit singles on their debut album "Bright Idea" in 2006. The band actually funded the production of the album themselves and charted at #11 in the album chart, selling about 700,000 copies worldwide.
From beginning to end, it is clear that the video is shot in a fantasy setting, with the band standing on top of words being the title of the song, "Happiness" and bubbles, butterflies and balloons continuously floating around them. These animated objects link in with the lyrics and purpose of the song. We relate them to being positive happy things, and also possibly back to personal memories, for example birthdays, childhood and summer days. Although this animated choice of shooting a video doesn't enable much realism, it does create interest and the chance to be as creative and imaginative as you wish. As with many music videos, there are a couple of girls used in the video dressed for 'eye candy', and portraying what they perhaps believe is a perfect beautiful girl. One of these girls actually opens the video on her roller skates, almost leading the camera to the band. Later on in the video, one of the girls is skating next to a tank. This could portray power and dominance for the woman as she is actually in control of it, and for a moment you think she is going to aim at the word 'happiness'. Throughout the video however, the band is the main focus. This is a performance video, as the band are playing the song for the audience. As they are standing at the top of huge letters, they are in a position of power, looking down on the girls and everything below them. They have the dominance in this video, and the scene appears to be up on the clouds, the highest you could get.
Editing is used very cleverly in this video to keep the audience gripped and interested. An establishing shot is used to begin with, as the girl skates over to show the word 'happiness' and the band themselves. This was probably done on purpose, as 'eye candy' grabs a male audiences attention straight away. Shots change regularly throughout the video from the band, and what is happening below them. There are fast cuts and fast paced shots to show speed, for example where the guitarist is playing a powerful solo on what appeard to be a train. The editing matches the pace in the song effectively.
The band are wearing fairly smart wealthy clothing, with suits and leather jackets. This portrays their style of self as well as their band image. The song ends with all these animated objects floating away, and the image zooming out to show the band on top of the huge words 'happiness' once more. This establishes the song title once more so that the name is memorable to the audience and thus, encourages song sales.
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