Animated world : Display the band?

It has become increasingly popular to actually have a fully animated music video for song tracks. This allows for unlimited creativity and quite literally opens the door to a whole new world, and a whole new kind of entertainment. Some artists choose to mix reality with some animation, so that their image as an artist is shown and remembered also. These animated videos tend to be captivating  and watched closely with interest, as it goes against the norm of a typical music video. However, it has been an on-going debate whether not showing the band in their real form in a video affects sale or the general audience reaction. Some have proved this argument wrong, the most recognisable band being Gorillaz who have never featured themselves in their own video, only cartoon versions of themselves. This has become almost their trademark now and using this method, they have still managed to sell millions of records.

An example for an artist who combined both his real self with an animated version of the scene also is Sean Kingston in his video "Face Drop". In my opinion, this worked well and fitted the happy feel-good tone of the music, and also probably connected with his younger audience even better.

Genre plays a part in the decision making of a music video however. An animated video wouldn't work with all genres, for example a pop video usually relies on the character of the artist being portrayed for the young audience. When animated, a lot of the passion the artist would have put into expressing the song can be lost, which then loses the basis of a performance based video.