Convergence refers to different aspects of technological media interlinking to form new technologies and communication outputs. For several years, media was seperated and stayed within it's different categories, (books, tv, music...) The 20th century digital commuication has made it possible for organizations to deliver text, audio and video over the same wired, wireless or fibre - optic connections. Convergence can also mean the intersection of old and new media. Jenkins states that convergence is, "the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences." An example of media convergence would be the recent "wii game console" that has been released. It is not only a game console though, it is a social networking tool and a web browser. As is the xbox as you can connect and play socially with other players all around the world.
I believe that convergence is very important to the research of music videos as to reach a wider audience today, it has to use this method. The industry can use convergence with television, film, radio and the internet. Of course, to produce a music video, film is needed, and then to distribute it to reach the right audience, many other media platforms are used also.
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