Genres

Within the category of music, many genres have formed over different times, each giving their own style and portrayal of music. Now that these genres have developed, they have formed conventions for their videos which the audience will expect to see of that style of music. A few of the conventions of the main 4 genres are described below :


R'n'B Videos

These videos definately follow a stereotype now. Wealth is always a big feature that is shown, with expensive cars, houses and and designer clothing used to portray their lifestyle. This genre usually follow the narrative of the lyrics, which typically are often about girls and money. Women are nearly always used as "eye candy" for the male audience, wearing revealing clothing and dancing for the artists. A lavish life is reflected with expensive looking parties and events.

Rock Videos

This genre of music use mainly performance based videos, with the main focus being the band playing the track, a narrative sometimes accompanies this also. These artists usually find the lyrics of a song very important and meaningful and therefore wish their performance to show emotion and passion for what they are singing about. Often dark colour schemes are used to match the loud nature of the song and the more grunge/rock clothing worn.




Dance Videos

As with RnB videos, dance videos also portray an image of weath and a glamourous lifestyle. They are often set in a club or an exotic clubbing island, with bright colours and polished hair and make up. Again, female dancers are used wearing very little for that male attraction and the idea that this is what the artists life is like.

Pop Videos

This genre will mainly attract the attention of a younger audience as unlike some of the other, it is more suitable in terms of the image it portrays. Bright, imaginative scenes are often used and sometimes the artist will actually choose for their video to be animated instead. Pop videos are usually performance and narrative based, with the artist trying to relate themselves and their lyrics to their audience in a happy and feel-good way.