Saturday, 5 March 2011

Evaluation : What have you learnt from your audience feedback?

Audience feedback was always an essential aspect of my project, and helped assist my decision and make small but effective changes when needed. Firstly, i posted a question on Yahoo answers to see what people generally thought about the lyrics of the song. I did this because everyone takes different meanings from the same lyrics, and i knew this would help me get an idea of what would be the mood and tone expected in the video.
Generally, the feedback i received were "it means moving on and going out into the world" and "they are talking about freedom and happiness". A especially helpful answer i received was as follows, "Their lyrics can mean different things to different people, but for me it was inspiration to reach for my goals, knowing my friends and family would be there to support me....or more simply, where ever life takes you, there will be friends and family -young and old -to support you through your life." I found this inspiring and it was similar to what i personally gained from the songs lyrics also.

I had to think carefully about who my target audience for the video would be to enable me to satisfy their expectations. I regularly showed my work to friends and family during the editing process and gathered helpful feedback and suggestions on how i could improve. For example, taking some of the slow motion out and cutting the shots along to the music a bit cleaner. I listened and acted on these views and it helped my final product become more appealing.

Since uploading my music video onto Youtube, i have recieved 47 views to date which was pleasing as a student project isn't one you'd usually search for, and people have taken the time to watch it in full. I believe i have learnt a lot from my audience feedback, and i think there would be few things i would change if i had the chance to do it again as the majority of feedback i received was positive.

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