I believe that my media product challenges and develops real media products in the research, planning and construction that was under-taken. The question of genre conventions in real media products is huge. For every genre in the industry now, there are expected forms and conventions that have been developed and formed over time. These define what genre the music falls in to, and everything shown in the video should allow it to fall into a particular category. Researching the conventions of a feel-good/indie video allowed me to match them, and further them by putting my own edge on the genre.
I feel my music video challenges real media products because it the scenes in it appear so natural and relaxed when they were mostly acted out and directed. The fact that i used young, youthful people also helps create a realistic and accessible video for my target audience. The natural, feel-good tone ensures it isn't intimidating to anyone as many videos can be today. For example, many RnB videos constantly show under-dressed, made up girls which are in danger of making girls feel like that is how you have to look to feel beautiful and gain attention. From the feedback i received, it seems my video generally put a smile on peoples faces, which i believe is a successful result for the genre i was trying to accomodate for.
These genre characteristics link to a theorists ideas we studied at the start of production, Goodwin. His theory is based on seven main principles which every music video is trying to acheive. With the exception of a couple, (voyeurism and notions of looking) i feel i have included aspects of them in my own video. For example, links between the music and visuals are shown through editing to the beat of the music, and certain movements appearing to match lyrics to the visuals also. As mentioned, i took note of genre characteristics and also focused on a mainly concept based music video.
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