I believed it was very important that both my poster and my digipack had a clear link to my music video. This is because the audience will instantly make the connection between these intergrated products if the same themes are presented. I played around with different ideas and imagery that could be the common theme throughout the different products; for example whether to have a band shown, whether to use animation and also if an image from the shooting would fit best. It was important for me to think through the options carefully, bearing in mind always that audiences would connect all the products as one if done well. I researched other bands products, noticing straight away that they all had a link of some form between their products also.
After much consideration, I decided to use imagery for the common main theme in my main product and my ancillary texts. I knew it would have to be an image taken directly from my music video to ensure the connection between them was made. I decided on the image i did for the album cover and poster because it is shot shown quite regularly in the video, and also one that stands out and is memorable. This way it will be noticeable to not only loyal fans, but potential new fans aswell. The fact that the poster includes an image from the video will also help promote the album, even if fans have not yet seen the new video on television. Another reason i decided on taking this angle for the ancillary tasks was my research into Rusted Roots album covers. They go for very concept-based artistic covers, not ones that show themselves. This encouraged me even more so that imagery was the best option to take forward.
Overall i believe the combination between my main product and ancillary texts were successful. This is because i ensured there was a strong link between all three, as well as attempting to make it look as professional as i could.
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