Saturday, 15 January 2011

Development & Finalised Idea

Initially, my idea was to create a youthful happy video using a group of friends as the main focus point. I wanted to create different scenes, such as them in the park, trying on different clothes in a shop, and also going to a nearby city to create a feel good scene of giving out "free hugs" to strangers and filming the reactions they got. I felt that all these ideas would create a modern version of the original video, with brightly coloured clothing, and the idea that these friends were "on their way" in the sense they were at that stage where they would be leaving home to go on to university and other adventures. I got the free hugs idea from a clip i had seen on Youtube a while back, and now since it was first seen, many groups of people have made videos doing it all around the world. It creates that warm feeling because usually you wouldn't even look twice at a stranger, but this movement is bringing you closer to everyone around you, whether you know them or not. Below is the original video that started this movement off, with over 68 million views, it had a huge response around the globe.




Unfortunately, I was unable to get a group of people available to travel to our nearest city when needed, so my ideas had to be revised slightly as i felt this concept wouldn't work as effectively in a small town. I did take some of the ideas from what i had thought up initially; for example, i decided to still use shots at the park. I decided to take some inspiration from the film "Matilda" as my chosen song was a soundtrack for that movie. Bike riding and hula-hooping were then finalised ideas. I decided to also film some cakes being made, and for them to spell out the song title "send me on my way" at the end. I also wanted their to be some form of recognition for the music playing, so i decided i would get a guitarist in my video also.  I planned to use artistic and varying camera shots for all these ideas to make them fun and interesting.

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