Storyboard

These are my rough storyboards for my music video. I found it helpful getting my ideas onto paper and in a more visual format.

When it came to shooting and editing my video, obviously i added many other shots inbetween the scenes shown above, and used repetition and special effects on some shots also.

Development & Finalised Idea

Initially, my idea was to create a youthful happy video using a group of friends as the main focus point. I wanted to create different scenes, such as them in the park, trying on different clothes in a shop, and also going to a nearby city to create a feel good scene of giving out "free hugs" to strangers and filming the reactions they got. I felt that all these ideas would create a modern version of the original video, with brightly coloured clothing, and the idea that these friends were "on their way" in the sense they were at that stage where they would be leaving home to go on to university and other adventures. I got the free hugs idea from a clip i had seen on Youtube a while back, and now since it was first seen, many groups of people have made videos doing it all around the world. It creates that warm feeling because usually you wouldn't even look twice at a stranger, but this movement is bringing you closer to everyone around you, whether you know them or not. Below is the original video that started this movement off, with over 68 million views, it had a huge response around the globe.




Unfortunately, I was unable to get a group of people available to travel to our nearest city when needed, so my ideas had to be revised slightly as i felt this concept wouldn't work as effectively in a small town. I did take some of the ideas from what i had thought up initially; for example, i decided to still use shots at the park. I decided to take some inspiration from the film "Matilda" as my chosen song was a soundtrack for that movie. Bike riding and hula-hooping were then finalised ideas. I decided to also film some cakes being made, and for them to spell out the song title "send me on my way" at the end. I also wanted their to be some form of recognition for the music playing, so i decided i would get a guitarist in my video also.  I planned to use artistic and varying camera shots for all these ideas to make them fun and interesting.

Rusted Root album covers

I decided to have a look at some of the album covers Rusted Root had created as i expected them to represent the bands image and personality. It also helped me start to think about ideas for my digipack. As expected, their album covers matched up to everything i'd previously seen about them. Bright colours like their clothes on the video, artistic and interesting elements, and they also appear rustic, nature-based and welcoming. All of these aspects shown on the covers could tell me a lot about the band and their music, even if i hadn't heard of them before. An album cover is crucial for a band, it could make or break sales as it is the first thing the customer will see on the shelf, and people will always make an initial judgement on something. The cover has to not only represent the band, but the music and their desired audience. Also as expected, the majority of their covers did not have the band themselves featured, but an artistic concept. There are arguments both for and against having the artists profile appear on the cover.  For example, people may not recognise it so quickly if the band is not on the cover. Therefore, they will have to go the extra mile to look at the titles on the albums which could potentially minimise their audience as some may only know what the band look like and not what their name is.