Band Website

This is the bands official website that appears first when you search them on Google :

http://www.rustedroot.com/

This colour scheme of this website links well with the image and feel of the band as the background has brown bohemian tones which sets effectively against the bold black foreground.

There are many useful links across the top of the site, making it quick and easy for fans to direct themselves around the site and get to the parts they want to view most. There is also a section which proves that the band are allowing fans to keep in touch in a modern way. Through social networking sites such as Facebook and Twitter. This is a great example of media changing to keep up with both the modern times and with its audience. Media convergence is demonstrated as within the "Media" link, is a videos section, that when clicked on automatically takes you to their Youtube site and all of their official vidoes.

For new fans or ones that just want to know the history of the band and their history, the site has a detailed biography. This allows a greater connection with the audience as it has quotes of things members of the band have said also.

They also go further to create that all important connection with their fans, by having a feedback/blog section where fans can actually post their views, opinions and questions and have them discussed.

A popular aspect fans expect to see on band websites now is an online store where they can access all the music, merchandise, vip tickets and more at the click of a button. Rusted Root provide this facility on their site with a desirable variety of choice and an organised format to access it all easily.

Packed full with many other features such as tour dates, recent press the band have had, a photo gallery and a method of contacting their management, their website is definately a good one. Time and effort have evidently been put in to keep the site up to date and ripe with recent information for its fans. Bands with online sites like this will notice the positive effect it has, as it provides a homebase for their audience to go to and all the information they may wish to know all in one place.